Something prospective clients tell me they desire more than anything is visibility. They want visibility to data, visibility to shipment tracking information, visibility to documentation, etc. The more visibility the better. When we start showing them all of the meaningful information we can put at their fingertips, they typically get googly-eyed! Having access to all of this information can help skyrocket a company past their competition. But one thing companies forget to do is actually make all of this visibility actually visible for people to see.